Do you have winter coats sitting around your house that you no longer have need for? If so, bring them by your local West 49 for donation. Help out the less fortunate. In doing so, West 49 will offer you $25.00 off a purchase of a new winter jacket. Even if you are not in the market for a new coat, you can still make your donation and feel good knowing you helped someone stay warm this Winter.

If you live in the Durham Region, you can drop-offs can be made at two separate locations:
West 49 (Pickering Town Centre) or West 49 (Oshawa Centre). West 49 Pickering Town Centre is collecting coats in support of Canadian Diabetes Assocation. West 49 Oshawa Centre is collecting coats in support of The Denise House.

Press Release

(OCTOBER 11, 2011) – October means two things to West 49:  their birthday (16 years!) and the start of
the wildly successful 9th Annual West 49 Coats for Kids campaign.  In 2006, West 49 was thanking their
customers for helping them raise over 7,000 coats that year.  In 2011 West 49 is astounded that they
have had nine years’ worth of overwhelming results in this campaign including raising 15,000 coats in
2010. West 49 customers have consistently delivered strong community support by donating coats for
kids who don’t have adequate winter clothing.  To date, more than 75,000 kids have received winter
coats as a result of this program.

“This is such an important initiative to West 49 and one that our customers have come to expect.
With 114 stores participating this year we are excited to meet our goal,” said Cindy Mielke, Director of
Marketing for West 49.  “Every year our customers amaze us with their support of this program and I
am excited to announce our goal for this year, as we celebrate our 16th birthday at 16,000 coats.”

West 49 Coats for Kids campaign begins on October 6th and runs through to November 17th.
Coat collection barrels will be placed in each and every store.  Everyone who brings in a clean, insulated
gently used winter coat to any West 49 or Billabong, store across Canada will receive $25 off any
winter jacket.  Donated jackets will then be given to various youth shelters and charities across the
country.  What is unique about this campaign is that each store partners with a local charity in their
area – so people in their community benefit from this program.  In past campaigns, coats have been
provided to organizations such as: Big Brothers and Big Sisters, Canadian Diabetes Association,
Salvation Army, The United Way and local youth shelters and missions across the country.
Since 2002 West 49 has been collecting coats for kids who need to keep warm in the winter.  Year
one secured a few thousand coats and since then West 49 has surpassed the target collection goals
every year.  It is due to vendor partnerships with great brands like Billabong, Element, Ripzone, Spitfire,
and Burton who have been long-time supporters of this campaign.

One in seven Canadian children lives below the poverty line according to the 2009 Report Card on 
Child and Family Poverty in Canada – a number that continues to go higher and not lower.  While
adult poverty in Canada is often temporary, poverty during childhood can do life-long harm.* West
49 hopes that giving as many coats to kids as possible relieves some of the stress of a negative

Coats for Kids is part of West 49’s ongoing community support initiatives, including the Habitat for
Humanity Canada (HFHC) fundraiser and  Annual Gift Box Drive, in support of Make-A-Wish® Canada
which kicks off this holiday season.

For more information visit 
DISCLOSURE: This is NOT a sponsored post. This press release was provided directly by the company or PR. 

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